Video: Roadmap to market access: Demonstrating value to purchasers
Leading up to NextLevel Pharma’s Medical Device Access Leaders Forum 2015, we would like to share with you a presentation from the last year's event:
Ernesto M. Nogueira, Managing Director at ValueConnected on:
“Roadmap to market access: Demonstrating value to purchasers”
Register now & join market access leaders in Berlin at the Medical Device Access Leaders Forum 2015!This three day event is the “must-attend” event for all senior directors at medical device companies who are looking to enhance market access for their products and meet with Payers & HTAs who evaluate their devices.
ABOUT THE PRESENTER:
ERNESTO M. NOGUEIRA, Managing Director, ValueConnected, Netherlands:
Ernesto is the Founder and Managing Director of ValueConnected, where he directly engages with medical companies to help them translating the value of their products to clinical and non-clinical stakeholders. Before founding ValueConnected, Ernesto worked for government agencies and global healthcare companies, including Johnson & Johnson and GlaxoSmithKline, in roles ranging from Sales, Strategic Marketing and New Product Development to Health Economics and Reimbursement. Ernesto has 20 years of experience leading healthcare market strategies to drive access and expansion for new products, developing value propositions for both public and private stakeholders and assessing global market opportunities for medical companies. He holds an MBA from the University of Texas at Austin, US and a Bachelor in Business Administration from the Fundacao Armando Alvares Penteado, Brazil. Ernesto is based in The Netherlands.