[Video] Establish differentiated key account management through dynamic collaboration and unified coordination
Many MedTech companies are currently looking for the innovative approaches to achieving sales force effectiveness for their medical devices. At the MedTech Commercial Leaders Forum USA 2017, moving away from large sales forces & concentrating on key account management to increase SFE is going to be one of the aspects we’ll be touching upon.
In 2016, at our European edition of this annual meeting, we discussed strategies to increase sales via direct and indirect channels and now would like to share with you a featured presentation devoted to key account management. Watch the video below to learn how to map the buyer/decision-maker journey and more effectively plan account-related activities to better engage customers.
Jon Brooks, Vice President, Strategic Accounts, Prolifiq on:
“Establish differentiated key account management through dynamic collaboration and unified coordination”
ABOUT THE PRESENTER:
JON BROOKS, Vice President, Strategic Accounts, Prolifiq
Jon Brooks joined Prolifiq Software in February 2012 as Vice President of Strategic Accounts. He is responsible for leading engagements for key customers and managing the European business for Prolifiq . He graduated from Pennsylvania State University with a degree in Business Management. Jon spent 8+ years with Accenture in Management Consulting with a focus on Life Sciences/Customer Relationship Management.
Learn more innovative approaches to achieving commercial success for medical devices in the USA joining us in Princeton, NJ this spring. Download programme here.