Director Commercial Excellence | Restorative Therapies Group EMEA,
Cetas Healthcare Insights, Singapore
Director of European Operations
Director of European Operations
Director Commercial Excellence | Restorative Therapies Group EMEA,
Cetas Healthcare Insights, Singapore
Explore how new digital technologies enhance your customer interactions and deliver real commercial benefit
Senior representatives of medical device companies involved in:
Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing, multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers.
Chief Executive Officer, Chief Strategy Officer, Chief Operations Officer, Customer Excellence & Senior Executives. Customer Training & Education, Clinical Training, Clinical Education, Professional Education, Global Education & Training, Medical Education, Field Clinical Services, Nurse Education & Training, PACE – Professional Affairs & Clinical Education, Scientific & Medical Affairs, Customer Relationship Management, Stakeholder Relations.
Vice President Integrated Health Solutions, Europe - Middle East & Africa
Frederic Noel is responsible for the establishment of and leading Medtronic’s Services & Solutions business in EMEA since 2012. Prior to this, he held the role of Vice-President, Supply Chain for Medtronic International.
Frederic has over 25 years of experience in the medical device and consulting industries and has a wealth of experience in strategic planning, business transformation and operations management.
Before joining Medtronic, Frederic worked for a number of companies including Boston Scientific, Kuehne & Nagel, and Accenture, where he was responsible for Operations strategy, Supply Chain management and integration of acquired companies.
Head of Business Unit Orthotics
Otto Bock Healthcare, Germany
Global business unit head; Frank Bömers is leading International Product Management, strategic business development and portfolio Management for
Orthotics. He is also responsible for the consumer brand Rehband, Stockholm. Currently Frank leads different initiatives to implement digital transformation in traditional business concepts. Before joining Otto Bock Healthcare in July 2014 Frank was holding different positions with DJO Global as VP Marketing; VP Sales and from 2011 as Managing Director for the DACH region.
Executive Vice President Global Sales & Business Development
Roland joined VirtaMed in December 2015. As graduate from Technical University Darmstadt with a Master’s degree in Movement Sciences, Roland spent the first half of his career focusing on rehabilitation of orthopedic patients in Germany, USA, Turkey, Austria and Switzerland.
After a Master’s degree in Economics from Swiss Marketing Roland focused on developing award winning sales and business development teams in different geographies and customer segments.
Prior to joining VirtaMed Roland worked 5 years as EMEA Business Development Manager for Cochlear, focusing on non-Direct markets and the leverage of value and educational selling.
He has led Vygon Spain to build a management model that allows people and processes to be aligned with the goal of making people a source of competitive advantage. This unique management model based on Positive Psychology,
Transformational Leadership, Competency Management and Transcendental Motivation has led him to inaugurate the first “Optimistic Building” in Spain in May 2014 as well as to design the “Hospital Optimistic Awards” in 2015. These projects have been recognized by different national prizes and publications in specialized magazines since then. Florent is also an executive coach and holds master degrees in B2B Marketing, Business Administration and European Business Law.
European General Manager
Bryn Davies is a commercial leader with over 16 years’ experience across a range of blue chip organisations for both product and service businesses. Following a role leading sales and commercial excellence for Smith & Nephew’s UK&I’s $250M business, Bryn’s recent focus has been on business model innovation working as EU GM for Syncera, a corporate start up within Smith & Nephew. This combined digital technologies to deliver value based healthcare solutions to global healthcare providers. Bryn leads by empowering teams through accountability; harnessing a growth mindset by being curious about how we need to continuously learn and adapt to ensure we improve ourselves, each other and our business. Currently Bryn is working for a digital start up with the goal of delivering safer surgery for all.
Bryn received a BSc in Biomedical Science from the University of Sheffield (UK) and an MBA from Warwick Business School (UK).
Head of Strategy & New Business Development Community Care Venture Lead
Philips Africa, South Africa
Christoph Castellaz, is an Austrian citizen by birth, but he has spent most of his professional career working in and for emerging markets within the healthcare domain. He has extensive experience across several business disciplines – having worked in sales, business development, marketing, channel management, customer service, and strategy.
Christoph joined the Philips Africa organization in 2013 as Head of Strategy & New Business Development with the objective of creating locally relevant technologies and solutions through the creation of a dedicated Philips Africa Incubator; he has eventually scaled one of the primary health/ community care ventures for Africa and is also the global program lead on the same.
Christoph is passionate about creating impact for people in underserved markets
and working with multidisiplinary teams across the End-to-End spectrum to bring a concept to reality and enable impactful execution.
Based in Johannesburg, South Africa he spends a considerable amount of time travelling to customer on the continent and to his team in the Netherlands.
Christoph holds a MBA from the Vienna University of Economics and Business.
Head of Operational Excellence, Global Retail
Carl is currently Head of Retail Operational Excellence at Widex covering North America and Asia-Pacific. Widex was founded in Denmark in 1956 and today is one of the world’s largest manufacturers of hearing aids. With over 4,000 employees Widex operates in more than 100 countries around the world.
Carl has spent his entire career on the sharp end of international business development in direct sales, sales management, marketing and consulting. In addition to the medical devices industry Carl has gained experience in office systems, telecommunications and sports marketing & media. He insists that ultimately it is still all about people. He says: “There is no Leadership blueprint, it’s fundamentally about creating an environment which allows people to flourish.”
Outside of his professional life, Carl spends his time keeping himself and his family active in a range of sports activities with Cycling, Golf, Running and Ski touring at the top of the agenda.
Senior Commercial Director
Smith & Nephew, Switzerland
Perng Chian (PC) Chew, is a Senior Commercial Director for Smith & Nephew. She has 16 years of experience in strategic commercial initiatives and business development areas, in healthcare and power generation industries. During PC’s 5.5 years in Smith & Nephew, she has been responsible for various commercial initiatives for driving profitable business growth, marketing and launch initiatives, strategic planning & market intelligence processes. Currently PC is leading a key account management and customer engagement program. She is continuously seeking commercial ideas and solutions that would add great value to the organisation. PC received a BSc. in Electrical & Electronics Engineering from the University of Tenaga National, Malaysia, and is certified in Project Management Professional (PMP).
Senior Global Manager for Channel Development & Analytics, Patient Care and Monitoring Solutions
Ana Ivanovic has more than 16 years of experience in the global MEDTECH arena.
At Philips she is a key liaison to marketing/business leadership, responsible for defining and implementing a strategy for organizational sales capability development worldwide. Within Philips Ana has lead a team responsible for Training and Sales Excellence in EMEA and has also developed the clinical consulting business in North America. In addition to organizational and business development, she has extensive experience in innovation management. She works with key opinion leaders to bring value-based solutions from ideation to commercialization. Her active engagement with academic communities includes numerous peer-reviewed publications, several patents and invited presentations. Ana holds a PhD degree in Technology Management from Eindhoven University of Technology (Netherlands) and an MSc in Biomedical Engineering from the University of Belgrade (Serbia).
Director Sales Training and Development
Wim Stoffelen has been active in the medical industry for over 20 years with a proven record in sales, clinical/ technical education as well as sales and leadership development. After having led the employee education department in EMEA he is leading all sales training and development initiatives in the EMEA for Abbott for the whole sales organization across all divisions.
He developed a multitude of sales and leadership programs anticipating thechanges in the me dical market space and enabling the sales and management teams to provide adequate answers to the changing health care environment.
Wim holds a master degree in electronic engineering of KIHA in Antwerp, a master in biomedical engineering as well as a business economics degree of the University of Leuven.
Head of Sales and Marketing, Senior Vice President
Philips Patient Care and Monitoring Solutions, Germany
Dr. Peter Ziese started his clinical career 1990 at the University Hospital of Tuebingen in Germany where he specialized in anesthesiology, with interest in pediatric and cardio-thoracic cases. He further specialized in intensive care and emergency medicine. In 1997 he joined the industry as a clinical consultant with Hewlett Packard, focusing on clinical information systems. In the following years Dr. Ziese took over responsibilities in telemedicine and key account management within the German health care organization of Hewlett Packard and Agilent Technologies.
Dr. Ziese joined Philips in 2001, working in international management and heading up first the marketing organization for patient monitoring and later on the sales and marketing center for Patient Monitoring and Critical Care Systems for Europe, Middle East and Africa. Since 2005, he has been leading international sales and service organizations in different parts of Europe, Middle East and Africa with responsibilities for various Business Groups within Philips. He is responsible for global sales and marketing for Patient Care and Monitoring Solutions at Philips.
Marketing Director, EMEA
John Bernard is the EMEA Marketing Director at Dexcom, the medical devices manufacturer, setting up the international marketing team and leading Dexcom Brand recognition. Prior to this, John was the Global Marketing Director at Mozilla, leading strategy and Go-to-Market for Firefox. John was also in senior global marketing roles with Sony Ericsson, Siemens and LG Mobile, launching multiple mobile phones worldwide. In 2013, John achieved the ‘Marketer of the Year’ award and in 2014 was shortlisted for ‘Digital Marketer of the Year’. John serves on the Board of the Chartered Institute of Marketing (CIM).
Director Marketing Communications, Conventions & Brand EMEA
Fiona has proven experience in leading multi-lingual, multicultural teams to build and nurture international brands. After graduating with a Degree in Business Communications & PR, she started working in internal comms & retail marketing with Toyota Europe in Brussels/Belgium, followed by a strategic planning role in an international agency working on the Pioneer brand. She returned to Toyota Europe and held several positions in Advertising and Branding at both Toyota and Lexus Europe.
Building on that experience she joined Medtronic EMEA marketing communications in Switzerland 11 years ago. Fiona now runs the Medtronic EMEA brand group - this entails both managing the company’s team of convention and marketing communications experts and leading corporate communications initiatives in the region.
Beyond that, Fiona is also a committed champion of gender balance. She sits on the steering committee of the Medtronic European Women's Network Group and is the hub leader for the EMEA Head office in Switzerland.
Fiona holds dual Dutch and Swiss nationality and lives in the Geneva area with her husband and 8-year old daughter.
Commercial Development Director
More than 10 years of top performance in multi-brand marketing and product portfolio responsibility spread across various companies, brands and product categories in the Nordic countries and Estonia. With primary focus on BtB and BtBtC and some BtC communication.
I find It Important to help our customers maintain both the brand value, positioning and USP in all parts of the value chain.
I have a unique background from both retail and sales that has given me extensive expertise and understanding or the full value chain. Making me able to understand all my customer’ and sales teams needs and therefore the opportunity to adapt my work to align with their demands, requests and future needs.
I am fascinated and passion about developing the right compelling communication, that can link all the strategies from marketing, product and sales together, to provide insight to consumer, increase sales and market shares, and help growing the company through a strong sales force.
Several years of senior experience in management and retention of my marketing strategies across borders in a complex matrix organization with responsibility for e.g. product specialists, trade marketers and the different countries' focus areas and strategies.
Market and Business Insights Manager Europe and Canada
Smith & Nephew, Switzerland
Berit Dahl is a market and business insights manager for Smith & Nephew in the Europe and Canada region. This role supports the decision-making process on strategic commercial projects. She works for 5 years in the MedTech industry and collected extensive experience as finance business partner for the sales and marketing organisations in B2C and B2B environment of FMCG and Food before. The driver for
work is the continuously striving for better insights in the decision-making process for
all participants. Berit received a diploma in business informatics and holds an MBA in International Management. She is German and currently lives in Switzerland.
Vice President South Western Europe
Fresenius Medical Care, Spain
Armin Karch is Vice President of the Region South Western Europe at Fresenius Medical Care. He is heading the dialysis product and dialysis care business in Italy, Portugal and Spain. Armin is working for more than 20 years for Fresenius Medical Care and held several leadership positions in Latin America and Europe. Armin has a graduation in European Business Administration from Universidad Pontificia Comillas (ICADE) in Spain and Reutlingen University in Germany.
Head of Strategic Planning - Product Value Management
Fresenius Medical Care, Germany
Dr. Mark Staiger is Head of Strategic Planning for Product Value Management at Fresenius Medical Care EMEA. In his current role, he is leading the EMEA-wide strategic Solution Selling Programme. Mark has over 15 years of experience in strategic corporate development. In various leadership positions, he has supported organisations to shape their strategic direction and lead projects in strategy, new business development and internal optimization. Mark holds a Ph.D. in Social Science from Otto-von-Guericke University in Magdeburg, Germany.
VP Sales and Marketing
Gilles is a member of the board and plays a key management role in marketing and sales at Medisanté AG. His 30 years of go-to-market experience in the software industry is well-suited to making Medisanté the leader of IoT solutions in health care. As an EMEA marketing director at VMware, Gilles led EMEA product marketing across their entire portfolio. He is multilingual and has a keen interest in transactional analysis. He graduated from ESCP Europe and attended multiple programs at IMD.
Chief Digital Officer and Senior Vice President for Technology Innovation and Consumer Experience
Thomas Jefferson University and Jefferson Health System, USA
Neil Gomes (B.Sc., MBA/MMS, M.Ed) is the Senior Vice President for Technology Innovation and Consumer Experience and Chief Digital Officer at Thomas Jefferson University and Jefferson Health System. Neil has worked for the Fortune 500 Tata Group of Companies where he played a leadership role in building the intrapreneurial startup, Tata Interactive Systems, from 60 employees to the world’s largest custom e-learning development firm with 650 employees in less than two years. Neil left the Tata Group to complete his M.Ed. in Instructional Design at the University of South Florida (USF) whilst progressively working towards the position of Director of eTeaching and Technology and then the Director of Instructional Design and Training at USF Health. While at USF, Neil’s leadership and entrepreneurial acumen helped grow a strategic team of application developers, instructional and multimedia designers, and project managers that generated over $1.5 million in annual auxiliary revenue from research and external development projects while growing online student enrollment from approx. 200 enrollments in 2002 to 60,000 enrollments a semester by 2012. While at USF, Neil also began working toward his Ph.D., is currently a Ph.D. Candidate (ABD), has authored research articles, a book chapter, and delivered several formal research presentations. At Jefferson, Neil drives digital innovation in healthcare, consumer experience and engagement, training, and education via teams of application and web/mobile developers, portal solutions developers, simulation and UI/UX designers, trainers, documentation and digital consumer experience specialists,instructional designers, e-learning developers, and IT support specialists. Neil also helps define innovation strategy and design innovation development programs via Jefferson’s Innovation Team. Recently, he helped secure a $15 million donor grant from the Bernie Marcus Foundation to develop a high-tech, consumer-centric, integrative health center at Jefferson and also launched a pioneering collaboration with the IBM Watson IoT team on developing “cognitive concierges” for hospitals.
Neil serves as Associate Editor of the Journal for Healthcare Transformation and is a contributor toward the book: We CAN fix Healthcare, the Future is NOW. Neil is also a speaker, agile aficionado, and digital innovation evangelist.
With over 20 years management consulting experience, Mark has led multiple large-scale sales transformation projects spanning strategy, operating model redesign, process re-engineering and program management, and sales force effectiveness. He possesses deep industry expertise across Medical Devices, Pharma, IT and Consumer goods, having worked with clients across Europe, Asia Pac and the Middle East including GE Healthcare, J&J, Medtronic & Philips. Mark has a First Class Masters of Engineering from the University of Manchester and ICAM (France); and a post graduate diploma from Cambridge University. When he is not running around with his two young kids, Mark loves to get into the water and bust some waves, alongside annoying Velcro clad cyclists on his electric assisted bicycle.
Being married to a yoga teacher, connecting with the spiritual side of life is also an everyday passion for him.
VP Client Relations
Cetas Healthcare Insights, Norway
Shane joined Cetas Healthcare in November 2017. He graduated from La Trobe University with a Bachelor of Science (Cognitive) and subsequently completed his MBA at La Trobe and the Norwegian Business School, BI. Prior to joining Cetas Healthcare, Shane spent 14 years supporting GE Healthcare’s global product portfolio with customer and market insights. In his most recent role leading a global team of market research professionals to deliver regional and product based insights and help drive customer centric innovation processes. Shane is an active member of the Norway Health Tech hub and works closely with Nordic healthcare start ups to support their innovation and globalisation goals.
Senior Client Engagement Director
Cetas Healthcare Insights, India
Dushyant is Senior Client Engagement Director at Cetas Healthcare and has 9 years of experience in Medical Technology market research and consulting. He has extensive experience in working with global and regional marketing and sales team and has helped several MedTech clients in NPI, new business model innovation, commercialization strategy, market development & penetration.
At Cetas Healthcare, he is primarily responsible for engaging and developing client relationships. He is also responsible for managing the US business for Cetas HC.
Dushyant holds a Bachelor Degree in Pharmacy from Birla Institute of Technology and Science (BITS), Pilani, India.
EMEA Practice Lead, Capability & People Advisory
With over a decade of experience working as a facilitator and trainer, Linton Chalmers is an intuitive consultant and behavioural change specialist. He has worked with hundreds of clients across Europe, Asia Pacific and The Americas, with broad experience in MedTech, and a primary focus on marketing and sales effectiveness. He holds a Masters degree in International Law & International relations from the University of New South Wales, and a Bachelor of Arts. Prior to joining Blackdot EMEA, Linton worked as a principal consultant and Senior Facilitator in the Blackdot Sydney office.
ClearView Healthcare Partners, USA
Anne Smart is a Managing Director at ClearView Healthcare Partners and is based in New York City. She has over 20 years of broad healthcare leadership experience gained from senior positions across industry, hospital administration, and strategy consulting. She leads ClearView’s Medtech practice focusing exclusively on advising global medical device, diagnostics and digital health companies on business development, commercial, and market access strategies to drive value and sustainable growth. Prior to joining ClearView, Anne was a Managing Director with Navigant (formerly Easton Associates) and a leader in their Life Sciences Strategy practice. She has an MBA from the Kellogg School of Management at Northwestern University.
Chief Executive Officer
Lars is driven to realize the potential of technology to connect, inform and empower all healthcare stakeholders. He has served in numerous international roles in global technology companies prior to joining Agnitio.
Agnitio delivers digital communication solutions for pharma, medical device and diagnostics companies. From leading the development of e-detailing and closed loop marketing, to today’s flexible multichannel systems, Agnitio continually unlocks opportunities for our partners.
Our work demonstrates that the right technology makes communication more valuable for healthcare providers, payers and patients. By providing systems that impact at an individual level – and solve people’s real problems – you both demonstrate your value and achieve measurable results.
Agnitio has long-standing relationships with major life science companies including Bayer, Philips, and Roche. Our technology is used by 200 content agencies and implemented in 90 countries.
Agnitio’s latest solutions include Rainmaker, which provides state-of-the-art multichannel HCP communication, and Sharedoc for fast and easy content sharing.
Mr. Wenthold has 15 years of experience providing consulting services to the biopharmaceutical, medical device and diagnostic companies on commercialization and market access strategy. Mr. Wenthold’s particular focus is global pricing, reimbursement, and market access for innovative medical technologies. He has substantial experience in global markets and managed Boston Healthcare Associates European HQ office in Berlin from 2013-2014. Mr Wenthold has been responsible for international operations since 2009. Mr Wenthold brings an in-depth understanding of global payers and health systems and a rigorous research methodology to properly assess investment opportunities and risks. He has experience supporting several due diligence transactions, embedding pricing and reimbursement risk, and building additional evidence investment and infrastructure development into go/ no-go and valuation decisions. He advises start-up and early stage companies as well as large multinationals and has experience across disease types, settings of care and global markets.
Sales Transformation Leader
Orhan is a passionate marketer and sales transformation leader. In Showpad, he helps marketers achieve more impact in the field and makes sales reps better engage with customers. He also supports sales leaders to identify and scale sales excellence in their teams. Looking back to a 20-year history with leading corporates such as Unilever, Vileda and ZEISS, he guides enterprise customers to perfectly align structures, processes and sales enablement technology. Orhan has a bi-national Turkish-German background, is a father of two sons and holds a diploma in Mechanical Engineering.
Consultant & Founder
Cetas Healthcare & MD squared, The Netherlands
Claus Schaffrath, MD MSc, is a physician and electrical engineer with 20 years of experience in the hospital and medical device industry. He is the founder of MD squared, a company providing Medical Consultancy for Medical Devices. MD squared offers Medical Competence, Regulatory Support, and driving Value Creation via structured programs for Product Claim Management.
An entrepreneur at heart Arik founded his first company at the age of 12 selling customized USB flash drives. After living in Spain, Silicon Valley and Beijing he joined Pitcher as one of the early employees. At Pitcher, he enjoys coaching the commercial team to drive sustainable impact for customers and to accelerate its global expansion.