Toby is the Senior Vice President & Global Head of Sales Operations for Siemens Healthineers. He is currently based in New York where he is responsible for a large global team handling Siemens Healthineers worldwide sales operations functions.  Toby has an executive MBA with honors from ESMT Berlin and a Bachelor of Commerce and Diploma in Languages from Monash University in Australia. 

International Executive with broad experience in medical device and pharmaceutical industry. Worked in industry, consulting and third party audit services. Strong background in cardiovascular technologies, including diagnostics and therapeutic devices (pacemakers, defibs, LVAD, stents, surgery), as well as orthopedics.
Significant international experience with residencies in USA, Germany and Switzerland. Managed personnel and quality systems internationally in the USA, Germany, Switzerland, France, Ireland, Wales, Finland, Mexico, India and China.
Specialties: Regulatory Affairs: Submissions (EU, FDA and international) and Post Market Surveillance
Quality Assurance: ISO 13485, ISO 9000, QSR, QMS, Supplier Control, Retrieval Analysis Laboratories
International Relations

Meera Gopalakrishnan is the Vice President of Marketing for Integra LifeSciences.  She oversees the Advanced Energy and Neuro Monitoring franchises. Meera has global responsibilities for product management and marketing of key brands within Integra’s portfolio. Meera joined Integra LifeSciences in 2014 as the Global Senior Director of Marketing. She was responsible for leading a global marketing team and managing a strategic growth franchise within the Specialty Surgical Solutions business.

Meera has over 20 years of experience in the medical technology industry. Prior to joining Integra LifeSciences, Meera was with Philips Healthcare where she progressed through various leadership roles in product development and marketing spanning the Cardiology, Health Informatics and Radiology businesses. In recognition of her leadership in the role of Director of Marketing for Radiology Ultrasound, Meera was awarded the Pinnacle Gold award for excellence in marketing at Philips Healthcare

Meera received her Ph.D. in Biomedical Engineering. As part of her PhD, she collaborated with medical device industry partners in the areas of cardiac signal processing and defibrillation techniques. While at Philips, Meera completed several leadership development and executive education programs through Harvard Business School, Babson College and The Center for Creative Leadership.

Jazz is a broadly experienced commercial leader and business strategist in both mature and emerging markets, with expertise in digital health/mHealth, medical device, pharmaceuticals, diagnostics and service organisations. In his current role he is responsible for the strategy, development and commercialization of new digital service business models in the emerging Interconnected Diabetes Management space and for the ongoing global commercialization of Contour NEXT/PLUS ONE meter and app system - now launched in 30 countries. Jazz is also responsible for new feature roadmap and release strategy for Contour Diabetes Application and for driving partnerships to explore new revenue stream development including licensing of digital technologies to be integrated into existing applications.

Cristina Crisan Tran leads the Global Customer Marketing & Education department at Straumann, responsible for strengthening the Straumann brand and driving sales through engaging global marketing initiatives, customer education and professional key opinion leader (KOL) management. Cristina positioned Straumann as the most patient centric Edentulous solutions provider in the dental industry, developed a program (SMART) to successfully tap into a growing general practitioner segment and gave a voice to women in implantology (WIN), making Straumann a brand of choice.  

Before joining Straumann, Cristina held various leadership positions in Sales and Marketing at

Sonova, where she drove subsidiaries’ turn-around and transformation projects, developed and championed the worldwide adoption of a value-based customer segmentation that revolutionized Sonova’s go-to-market approach and improved customer loyalty through churn modeling with predictive analytics. With a strong knowledge of pricing mechanisms as well as proven experience in successfully managing multiple global product launches, Cristina also contributed substantially to the average selling price and market share growth of Sonova to become the world leader in hearing solutions. 

Cristina holds a doctoral degree in Business Administration from the University of St. Gallen.

Andrew has responsibility for ensuring that processes are aligned and optimised to support the introduction and uptake of technologies and best practices. This entails creating an ongoing dialogue between industry and policy makers to ensure efficient and effective access and payment structures are created and maintained.

In addition to the Market Access portfolio Andrew also leads on the ABHI Ethics and Compliance program. This includes credentialing, Code of Business Practice and Human Rights.

Having graduated with a degree in Applied Physics, Andrew entered the commercial environment and has gained over 20 years’ experience in the medical devices industry having worked within medical technology divisions of household names such as Thorn EMI, Philips and Bristol-Myers Squibb. He has held roles covering UK and international marketing, market access and business development working with both capital and consumable equipment.

Specialties: Expert in Medical Devices for Surgery with 18 years experience General surgeon 18 years international experience (Europe) wherefrom 8 years in sales and marketing in Eastern Central Europe and Middle East)

A committed manager with long-term experience in Sales, Marketing & Business Development of Life Science products. Experienced in markets for discovery research ( Automation & Consumables); translational medicine & diagnostic as well as for cellular therapy and therapy monitoring. A profound scientific background supplemented with a business & marketing degree and a personal focus towards concepts for personalized medicine. Proven leadership capabilities including managing and motivating sales teams and cross - functional global Project Teams. Experienced in Change-Management.

Within the Global Hospital Channel Marketing function at Intuitive, Emily leads a team focused on empowering providers to realize and deliver both clinical and economic value.  Prior to Intuitive, she spent six years at Medtronic developing value-based initiatives within marketing, and eventually as part of the Global Health Economics & Reimbursement organization. Until 2017, Emily served as Director of Global Market Access at Roche, where she was responsible for health economic evidence development in support of women’s health in Europe and Asia. She received her undergraduate degree from Princeton and MBA from Duke.

Martin Fuhrer currently serves as Group Commercial Director and member of the executive board at The Binding Site, a recognised market leader specialised in the development, sales and service diagnostic products that help doctors, clinicians and laboratory researchers across the globe identify and tackle blood cancers and immune system disorders. Martin has more than 30 years of management experience leading sales, marketing and business management teams at global IVD companies, such as Quotient Suisse SA, Siemens, Dade Behring and DuPont.

Having lived and worked in Germany, the US, Singapore, Switzerland and the UK, Martin has honed his intercultural skills to tackle the challenges of building profitable customer relations globally. He takes great pride in his achievements as a leader who has built teams and implemented organisational changes, while growing revenues. Today, Martin lives with his wife and their two children in Frankfurt am Main in Germany.

“Value lies in the eye of the beholder” is his favourite quote, expressing his passion for focusing businesses to create quantifiable solutions for customers and stake holders.

Julya A. Zuenkova, MD, PhD, DBA has medical and healthcare administration background.

Julya Zuenkova has a PhD degree in medicine and is Doctor of Business administration applying the management best practices in healthcare.

Mrs Zuenkova’s areas of scientific and practical interests are value-based approach in healthcare, evidence-based management in medicine, strategic marketing and Market Access in MedTech. Within her career she repeatedly reached and exceed commercial goals.

Julya is a member of Council of Marking Guild Union, Society of Healthcare Management and Association of Healthcare managers in Oncology.

She’s an author of >80 scientific publications and a regular speaker at the international congresses.

Dáire is a digital analytics expert who heads up global digital analytics for the Rapid Diagnostics division of Abbott Laboratories. He is responsible for digital analytics strategy, implementation and reporting for 30+ websites in 17 languages.

Prior to joining Abbott, Dáire was Web Analytics Manager at Alison.com, a high traffic e-learning website with over 12 million learners in 190 countries. At Alison, Dáire delivered 100% YoY customer growth through data driven marketing and design. He has a Bachelor of Business from the University of Limerick and a Postgraduate Diploma in Data Analytics from University College Dublin.

Driven with the passion to health economics, I have more than 20 years of academic and industry experience in the field of healthcare. Holding various Regional and Global leadership positions, I have been working extensively within public health sector as well as pharma and medtech industry.

After six years employment at the Kalmar County Council in Sweden, I held global and regional Health Economics & Outcomes Research (HEOR) positions at AstraZeneca and BiogenIdec respectively. At Bristol Myers Squibb and Lundbeck I lead Market Access teams in Central Eastern European (CEE) and Nordic Region. In the last five years, I gained experience with the pricing &reimbursement challenges in the field of medical devices. I supported Straub Medical as Global Market Access Lead. Before that, I was Senior Sales Director responsible for HEOR at GE Healthcare.

Since 2018 I am a Professor at the Kozminski University heading Health Economics & Healthcare Management Division (HeM). I am the leader of the International Master Program Health Economics & Big Data (HEBDA) financed by the EU research grant. In October 2020, I was nominated to  the ISPOR’s Health Sciences Policy Council (HSPC). Since January 2020, I am chair elect of ISPOR Special Interest Group Digital Health as well.

My biggest strength is the market access planning for a successful pricing & reimbursement strategy. Knowledgably of HTA guidelines, DRG financing and hospital procurement pathways across EU & US settings, I will be able to advice on the optimal market entry that ensures the best differentiation of a given technology against alternative treatment options

After finishing his European Finance and Accounting studies in Bremen, Germany (Dipl.-Betriebswirt) and Leeds; England (BA (Hons)) plus obtaining an MBA in Edinburgh (Scotland), Tobias Happel worked for almost 2 years as a consultant for financial Application at Oracle. For the last 17 years he was in different finance and pricing roles at Philips Medical in Böblingen (Germany) with growing responsibilities ending up in a global pricing responsibility in the Value Segment Solutions Equipment and MR Patient Care.  In 2014 he was accredited as Certified Pricing Manager from the European Pricing Platform. Besides that, for the last 18 months he also led a value based pricing project in the MR Patient Care environment and is adapting some key learnings to other strategic value based pricing projects.

David Williams is the Medical Devices Clinical Lead for Nottingham University Hospitals NHS Trust (NUH).  Nottingham University Hospitals is currently the fourth largest NHS Trust in the UK with approximately 15000 staff and 1900 patient beds.

He has been a registered nurse 1989, holds a degree in Advanced Clinical Practice and has advanced critical care qualifications.

David has held senior positions in primary and secondary care.  He has previously worked as a clinical advisor in industry providing advice and leadership around medical devices training and competency management for health care professionals, distributors and sales teams in the UK and internationally.

David manages the medical devices training unit.  He has put in place governance processes and a robust competency management & reporting system for all staff groups.  He is the deputy medical devices safety committee and sits on the medical devices management committee.

David is passionate about patient safety, ensuring healthcare professionals are empowered to deliver safe, and effective care through competency based training and assessment. 

Rahul is currently responsible for collaborating with C-level executives at his Health Plan/IDN collaborating organizations as well as across multi-institutional stakeholders to develop and implement innovative frameworks and unique approaches that lead to accelerated adoption of mission critical initiatives that ensure the delivery of high quality care and improve consumers ability to receive needed care all while driving down the cost of care received. Rahul has extensive practical knowledge in creating new, multi-stakeholder, collaborative innovative models and solutions as well as integrating next gen digital health solutions that optimize the utilization of appropriate care measures.  His role expands to include the creation of innovative care pathways, normalizing and sharing of data assets for proper segmentation, developing actionable and personalized programs and tools that ensure measurable behavior change imperative for desired health outcomes.  He continues to help develop, test, measure and iterate innovative initiatives that increase efficiencies for all key Healthcare stakeholders as they collectively focus on outcomes-centric care. Rahul's most recent brainchild was The AHIP Innovation Lab based in Chicago's West Loop and the quantifiable co-innovation methodology he and the team have proven viable across the ecosystem. He is responsible for creating the Lab's one of a kind concept, continues to fulfill its mission of delivering an invaluable resource for Payers, Providers, Consumers and other essential entities and solution providers. He has led all of the Lab’s 100+ collaborative and confidential Solution Working Groups that involve individual payers, providers, employers, consumers, manufacturers, MedTech, innovative solution providers and the Lab's trusted and crucial thought leaders and SME partners. Prior to joining AHIP, Rahul held a leadership role as a founding employee of a successful digital Healthcare start-up based in Washington DC. Along with the company's co-founders, Rahul was instrumental in developing a multifaceted consumer tool as well as leading the company's "go to market" strategy resulting in successful market penetration and revenue growth for the industry's first consumer-led shared decision making and treatment selection platform. Rahul was recently named one of the Smart Health’s 2018 Excellence In Healthcare Transformation award, the American Journal of Health Promotion's 2017 Innovators and Game Changers and is recognized as Accenture Perspectives:  Minds Driving the Future of Business. In 2017, Frost & Sullivan presented Rahul and his Lab with one of their highest honors, their Global Visionary Innovation Leadership Award. He is a graduate of the University of Michigan-Ross School of Business and lives in Washington DC.

Francisco Nuno Rocha Gonçalves is a professional economist and manager who has specialized in the healthcare industries. Has had experience with both providers of care, pharma and IT, as well as academic / research institutions and projects.
He is a board member of IPO Porto, the largets cancer center in Portugal, acting as COO and CFO. He is a Professor and investigator in several institutions. He has participated in several panels and conferences on topics related to Health Management. He has publications and belongs to several international teams working in Health Management projects.
He has a PhD in Management by ISEG - Lisbon University, college degree and master on Economy by Faculdade de Economia do Porto - Porto University. He acted also as a consultant and teacher in Health Economics, working with international and national companies in the strategic and financial value of their offer.

Harry Liu is Lead in technology & population health at the RAND Corporation, Health Advisor Services. He specializes in evaluating new medical technologies and emerging value-based business models. Trained in medicine and healthcare policy, he has extensive experience using economic and policy analyses to support decision-making for technology companies, professional societies, and government agencies, such as measuring the value of novel technologies, assessing the economics of value-based models, setting coverage and reimbursement strategies, and communicating the economic value of innovations.

Jonathan has spent 14 years working in design in healthcare, and leads the Healthcare Research Space at the Helen Hamlyn Centre for Design at the Royal College of Art. Jonathan's research interests include design for patient safety and inclusive design. His work on a new resuscitation trolley for the National Patient Safety Agency won two Medical Futures Innovation Awards and completed successful clinical trials prior to manufacture. He has shaped high profile projects such as Design Bugs Out and Design for Patient Dignity with the Department of Health and Design Council, as well as supervising projects with partners ranging from ArjoHuntleigh to the Medical Defence Union. He was Design Lead on the EPSRC-funded project, ‘Designing Out Medical Error’. This three-year multidisciplinary project in collaboration with Imperial College, London, looked at the role design can play in reducing medical error on hospital wards. This award-winning project pioneered methods of collaboration and has resulted in a suite of designs for the hospital ward, and paved the way for the HELIX Centre, where Jonathan was seconded.  His work has been published internationally in journals, books and as papers.

Ernesto is the Founder and Managing Director of ValueConnected. He has over 23

years of experience leading healthcare strategies to drive access and expansion for new products, developing value propositions for both public and private stakeholders and assessing global market opportunities. He has worked for both government agencies and global healthcare companies in roles ranging from strategic marketing and new product development to health economics and reimbursement. Ernesto has led several Market Access projects across Europe, US, Middle East and Latin America. Ernesto holds an MBA from the University of Texas at Austin and is fluent in English, Spanish and Portuguese.

With over 20 years management consulting experience, Mark has led multiple large-scale sales transformation projects spanning strategy, operating model redesign, process re-engineering and program management, and sales force effectiveness. He possesses deep industry expertise across Medical Devices, Pharma, IT and Consumer goods, having worked with clients across Europe, Asia Pac and the Middle East including GE Healthcare, J&J, Medtronic & Philips. Mark has a First Class Masters of Engineering from the University of Manchester and ICAM (France); and a post graduate diploma from Cambridge University. When he is not running around with his two young kids, Mark loves to get into the water and bust some waves, alongside annoying Velcro clad cyclists on his electric assisted bicycle.
Being married to a yoga teacher, connecting with the spiritual side of life is also an everyday passion for him.

Chris Easley is a Managing Director at Huron Consulting Group, with responsibility for access and pricing. Chris has over 18 years’ experience in consulting to the pharmaceutical industry with experience spanning P&R and commercial strategy. His interests span both product-related strategy work as well as access capability building and process excellence. He has particular expertise in value based approaches including value demonstration, innovative pricing and value communication and brings extensive experience in rare disease and speciality therapeutics.

Sotiris has been working with market access, marketing and policy teams of Fortune 500 Life science companies to assess health system trends and stakeholder needs, develop value propositions for innovative medical technologies and develop Access strategy.
Prior to joining Huron, Sotiris held senior positions at Boston Healthcare Associates and GfK Market Access where he lead teams on various commercial, pricing & market access and marketing engagements at the product- and portfolio- level. 
Sotiris started his consulting career at IMS Consulting group working in the Pricing and Market Access practice.
Sotiris has expert working knowledge in various quantitative and qualitative methodologies and research tools (e.g., conjoint, MaxDiff, MCDA, virtual ad boards, IDIs, scorecards).

Focus areas
• Access strategy
• Payer and Provider dynamics
• Value proposition development
• Innovative Business models

Education
• PhD in Strategic Management, Warwick Business School (Economic & Social Research Council fellow)
• M.Sc. International Health Management, Imperial College London

Ellen Atkinson is an Account Executive at Showpad, working with global companies from the Medical Devices, Healthcare, and Pharmaceutical industries. With a degree in Dietetics, and a background in Healthcare Consulting, Ellen has experience driving efficiency across healthcare systems globally. Most recently, Ellen has supported MedTech companies drive productivity through implementing sales enablement solutions. 

Lars is the Chief Commercial Officer at Agnitio. He works closely with pharma and medical device companies around the world to maximize the value that digital technologies provide to HCPs, payers and patients – while accelerating business impact. Before joining Agnitio, Lars worked for a number of Scandinavian technology companies including APSIS and NetNames.

Dushyant is Senior Client Engagement Director at Cetas Healthcare and has 9 years of experience in Medical Technology market research and consulting. He has extensive experience in working with global and regional marketing and sales team and has helped several MedTech clients in NPI, new business model innovation, commercialization strategy, market development & penetration.

At Cetas Healthcare, he is primarily responsible for engaging and developing client relationships. He is also responsible for managing the US business for Cetas HC.

Dushyant holds a Bachelor Degree in Pharmacy from Birla Institute of Technology and Science (BITS), Pilani, India.

Sumit is the founder of Cetas Healthcare - a global firm specializing in customer insights and strategy for the medical devices industry.
Sumit leads the global and regional engagements to provide critical commercial advice to senior executives of medical devices and diagnostics companies. Sumit brings a unique skills set to the assignments by drawing upon his extensive international healthcare industry experience, rigorous approach to market research tools and techniques, and strong commercial acumen.

Claus is a physician and electrical engineer with more than 20 years of experience in the hospital and medical device industry. He is the founder of MD squared, a Medical Consultancy for Medical Devices. MD squared’s passioned and inter-disciplinary team of experts helps you to make informed choices to optimize the value of your Medical Device during development, market introduction and throughout its life cycle. In our structured programs we help you to systematically translate clinical and regulatory requirements into differentiating Product Claims and demonstrated patient and economical benefit.

Mads has worked at Agnitio for 6 years. At Agnitio he is part of the management team – as well as leading an ambitious group of marketing experts. Before joining Agnitio, he has held leading sales and marketing roles in a number of global technology companies. Mads is constantly seeking new ways to optimize the customer experience – and make every engagement matter.