Essential tactics to engage and understand customers, influence them and sell value-adding solutions

This is a unique online training course specifically tailored towards life science solution providers, who are motivated to engage more customers, appreciate their needs, stand out from the competition, overcome objections and sell the true value of their service.​

5 powerful skills that you will learn:

  1. How to ask more effective questions to understand what a potential customer really needs

  2. How to build “rapport” and become more engaging so the potential client wants to invest their valuable time with you.

  3. Less is more: How to present the value of your solution in as few powerful words as possible

  4. Objection handling: What to do when a potential client says “no”, “maybe” or worse: “send me information and I’ll get back to you!”

  5. How to negotiate win-win outcomes: High value for the client and a fair price to reward your efforts


Your trainers

Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

"I believe that sales isn't a job, it's a life skill"

Please find biographies below.

Video Overview

Who will benefit?

Solution providers, consultants and vendors. Especially:

  1. Non-sales people (scientific/technical background) who are looking to improve their business development "soft" skill-sets
  2. C-level and Co-Founders, Senior executives who wish to more effectively oversee and support business development activities
  3. Less-experienced Business Developers or those looking to refresh their capabilities

From the following types of organisations:
- Consultancies
- Software vendors
- R&D service providers CROs, or CMOs
- Search consultants / Recruiters
- Information product providers
- Or if you simply need to develop more business with life sciences industry clientele (Pharma/Biotech/Medtech/Diagnostics).

Event Structure

Photo Gallery

Event Overview

Engaging Customers & Building Rapport

Day 1 - 3 Hour Session (9am New York, 3pm Paris) - 7th July, 2020

Understanding Customer Needs & Handling Objections

Day 2 - 3 Hour Session (9am New York, 3pm Paris) - 8th July, 2020

Negotiating & Closing the Deal

Day 3 - 3 Hour Session (9am New York, 3pm Paris) - 9th July, 2020

Geoff is an experts in soft skills, sales, negotiation, business development, management & entrepreneurship. He has a strong track record of growing his successful company organically, through powerful interpersonal skills. Geoff is an Australian and also co-CEO and co-founder of NextLevel Life Sciences, a leading event organiser and business intelligence provider for the Biopharma and Medtech industries. Over the last 13 years, Geoff has developed, promoted and delivered hundreds of industry conferences, focused on cutting-edge or critical themes. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. NextLevel Life Sciences has a strong value proposition, an effective process, but especially a customer-centric influence philosophy.

We look forward to helping you, help more customers!

Have a larger group who are hungry to sharpen their skills?

Ask us about special rates for larger groups


In-house (online) trainings for your convenience


1-on-1 coaching & role plays for the team

“Great course with two enthusiastic coaches. They provides many examples, gave direct feedback to the participants individual cases. The course triggered many new ideas how we can improve our business development. It was very helpful and I can certainly recommend it to any sales person but also to any C-level person.”

Patrik Frei
Founder & CEO
Venture Valuation AG

"A perfect workshop for business developers in the life sciences industry! It’s difficult to find a training tackling the very specific issues and needs you run into as a BD in our field. Geoff and Luke from NextLevel really understand this unique business and teach wonderful techniques how to improve all different aspects of BD life."

Tim Koopman
SMS Oncology

"Your speech and materials were clear and easy to understand. The presentation was powerful, it focused on our challenges and assisted in finding the best solutions. You have managed to cover quiet a substantial amount of different strategies that our team can use effectively when they communicate with the clients."

Lajos Sarosi

Related Videos


Workshop Overview - What you will learn

Related topics:
Availability: FREE
  • Target Audience
  • Why this course?
  • Why is sales a life skill?
  • Course Outcomes
  • What will you achieve?



Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences

View Agenda or Register