Event Overview

The MedTech Commercial Leaders Forum is Europe’s largest medical device-specific commercial event for good reason. With a unique range of stakeholders including payers and customers, fresh perspectives from industry and the leading solution providers in the MedTech commercial space, this is the only event Commercial, Sales, Marketing, Brand, Distribution & Procurement Directors need to attend.

Attendees who take part in this event will learn from the industry’s thought leaders on areas such as long-term customer engagement, Sales & Distribution strategy, Digital and Multichannel Marketing and also Value-Based economic selling strategies. With over 120 participants, there is a always a focused, senior-level group of peers to meet, share ideas and build networks with.

Whether you attend for 2 or 3 days, we guarantee you will have a value-added, interactive and educational experience and definitely expand your personal networks.

We look forward to having you in Brussels at 2019’s premier MedTech Commercial event!

Speakers List

MedTech Industry Experts

Vice President, Sales EMEA
Varian Medical Systems, Switzerland

Field Vice President, Sales EMEIA
Varian Medical Systems, UK

Executive Vice President, Former Head of Product Value Management
Fresenius Medical Care, Germany

Head of Sales Operations Southern Europe
Siemens Healthineers, Spain

Senior Key Account Director, EMEA
Smith & Nephew, Switzerland

Senior Director, Global Digital Marketing
Abbott Rapid Diagnostics, Belgium

Service Marketing & Business Excellence Director
LivaNova, Switzerland

 

Corporate Wellness Director EMEA
Fitbit, Ireland

Vice President Marketing
Pulmonx, Switzerland

Executive Vice President & Chief Sales Officer
Kulzer, Germany

Vice President of Business Development EMEA
Qvella, Belgium

Global Strategy Manager
Edwards Lifesciences, Switzerland

Director, Commercial Operations and Pricing EMEA
Abbott Rapid Diagnostics, Ireland

Digital Health, Commercial and Digital Development
Coloplast, Denmark

Global Director Health Economics and Governmental Affairs
Medical, Clinical & Market Access
Mölnlycke Health Care, Sweden

Head of Health Economics and Healthcare Management Division, Kozminski University
Principal Senior Consultant, Global Market Access, Straub Medical, Switzerland

Vice President, EMEA Marketing and Physician Education
ArtiCure, Netherlands

Vice President Global Sales
PharmaJet, USA

Head of Marketing, Ecommerce & Sales
Mediq, Denmark

Managing Director
SOMATEX Medical Technologies, Germany

Chief Commercial Officer
CAScination, Switzerland

Healthcare Providers, Academics & Technology Experts

Executive Vice President and Chief Digital Officer
Jefferson Health, USA

Head of Clinical Engineering Service
Humanitas Research Hospital, Italy

Research Associate 
Chair of Marketing and Market Research
University of Zurich

Customer Engineer for Healthcare
Google Cloud, Belgium

Experienced Solution Providers

Managing Director
ValueConnected

Managing Director, MD squared
The Netherlands

Managing Director
Cetas Healthcare Insights, Netherlands

Chief Commercial Officer
Agnitio, Denmark

Event Structure

Photo Gallery

Event Overview

Innovative Customer-Centric Commercial Models for MedTech

Day 1 - 5th November, 2019

Stream Overview

  1. Engaging customers and stakeholders with value-added “pull” vs “push” communication strategies.
  2. Offering real outcome-based, patient solutions rather than products.
  3. Becoming an essential “partner” integral to healthcare systems vs being merely a supplier.
  4. Demonstrating cost & budget-effectiveness to achieve patient access.
  5. Developing truly “win-win” outcomes for patients, physicians, payers, providers as well as manufacturers.
  6. Integrated Health Solutions as a services & solutions business focused on creating long term partnerships with HCPs and health systems to deliver value-based healthcare.

Speakers

Field Vice President, Sales EMEIA
Varian Medical Systems, UK

Executive Vice President, Former Head of Product Value Management
Fresenius Medical Care, Germany

Senior Key Account Director, EMEA
Smith & Nephew, Switzerland

Executive Vice President & Chief Sales Officer
Kulzer, Germany

Vice President of Business Development EMEA
Qvella, Belgium

Global Strategy Manager
Edwards Lifesciences, Switzerland

Customer Engineer for Healthcare
Google Cloud, Belgium

Managing Director
ValueConnected

Managing Director
Cetas Healthcare Insights, Netherlands

Chief Commercial Officer
Agnitio, Denmark

18.30 Exclusive Networking Dinner for All Participants

Sales Force & Distributor Effectiveness for MedTech

Day 2 - Stream 1 - 6th November, 2019

Stream Overview

  1. Building & maintaining long-term partnerships with hospital finance & procurement directors, physicians & surgeons.
  2. Tailoring your approach to key stakeholders for specific device classes.
  3. Moving away from large sales forces & concentrating on key account management to increase sales force effectiveness.
  4. Training & Implementing “economic selling” in order to demonstrate value to physicians & decision makers.

Speakers

Vice President, Sales EMEA
Varian Medical Systems, Switzerland

Head of Sales Operations Southern Europe
Siemens Healthineers, Spain

Service Marketing & Business Excellence Director
LivaNova, Switzerland

 

Vice President Global Sales
PharmaJet, USA

Head of Marketing, Ecommerce & Sales
Mediq, Denmark

Managing Director
SOMATEX Medical Technologies, Germany

Chief Commercial Officer
CAScination, Switzerland

Multi-Channel & Digital Marketing for MedTech

Day 2 - Stream 2 - 6th November, 2019

Stream Overview

  1. Improving brand & product awareness via social media & digital platforms.
  2. How to truly demonstrate “value” via traditional vs novel marketing tools & strategies.
  3. Meeting multiple levels of decision-maker needs on limited marketing resources.
  4. Strategies to communicate & engage physicians and stakeholders with modern online tools & apps.
  5. Delivering ROI and effectively communicating your product benefits with your customers in an ethical, long-term, mutually-beneficial manner.

Speakers

Senior Director, Global Digital Marketing
Abbott Rapid Diagnostics, Belgium

Vice President Marketing
Pulmonx, Switzerland

Digital Health, Commercial and Digital Development
Coloplast, Denmark

Head of Health Economics and Healthcare Management Division, Kozminski University
Principal Senior Consultant, Global Market Access, Straub Medical, Switzerland

Vice President, EMEA Marketing and Physician Education
ArtiCure, Netherlands

Executive Vice President and Chief Digital Officer
Jefferson Health, USA

Research Associate 
Chair of Marketing and Market Research
University of Zurich

Economic Value Demonstration for MedTech

Day 3 - 7th November, 2019

Stream Overview

  1. Understanding the market access environment today and its impact on value definitions
  2. What is the role of commercial teams in economic selling?
  3. Overcoming the challenge of quantifying value
  4. Building effective tools and training methods
  5. Collaborating with market access teams
  6. Value-based procurement & early interaction with customers
  7. Translating competitive intelligence into strategic implications for decision making.

Speakers

Director, Commercial Operations and Pricing EMEA
Abbott Rapid Diagnostics, Ireland

Global Director Health Economics and Governmental Affairs
Medical, Clinical & Market Access
Mölnlycke Health Care, Sweden

Head of Clinical Engineering Service
Humanitas Research Hospital, Italy

Managing Director
ValueConnected

Managing Director, MD squared
The Netherlands

Senior representatives of medical device companies involved in:
Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing, multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers. Chief Executive Officer, Chief Strategy Officer, Chief Operations Officer, Customer Excellence & Senior Executives. Customer Training & Education, Clinical Training, Clinical Education, Professional Education, Global Education & Training, Medical Education, Field Clinical Services, Nurse Education & Training, PACE – Professional Affairs & Clinical Education, Scientific & Medical Affairs, Customer Relationship Management, Stakeholder Relations.

Event Partners

Media Partners

This event is accredited for CPD (Continuing Professional Development) status

RECEIVE DISCOUNTED FLIGHTS WHEN YOU REGISTER FOR THIS EVENT WITH

Previous Attendees at MedTech Commercial Leaders Forum - Zurich, Switzerland, 2019

Company
Job Title
3M
Leading Scientific Affairs and Education Expert
3M
Brand manager for non-hospital products in E-com, Russia & CIS
Abbott
Franchise and Brand Marketing Director EMEA
Abbott
VP Marketing
Abbott
Pricing manager EMEA
Abbott
Commercial Programs Manager
Abbott Medical GmbH
Multichannel Manager
Agnitio
Chief Commercial Officer
Agnitio
VP, Marketing & Communications
Agnitio
Client Director
Agnitio
Customer Engagement Manager
Agnitio
Client Director
Alcon
Senior Brand Manager and Online Marketing
Alcon
Area PM Cataract Consumables, Cataract
Alcon
Area PM Cataract IOL & Delivery Systems, Cataract
Alcon
Area PM Cat. Equip., Microscopes & Acc., Cataract
Alcon
Marketing Director Cataract, EMEA, Cataract
Alcon
Head of Marketing, Surgical Nordic
ALIGN TECHNOLOGY
Vice President Business Transformation EMEA
Ansell SA
Vice President Healthcare Sales EMEA/ANZ
AO Foundation
Executive Director
AO Foundation / AOVET
Executive Director
ArjoHuntleigh
President CEE
B MEDICAL SYSTEMS
President of Global Sales
BaseCase - A Certara Company
Account Executive
Blackdot Consulting
Manager
Boston Scientific
Chief Marketing Officer & SVP International Commercialization
Boston Scientific
Manager Medical Affairs EP,EMEA Cardiovascular Surgeon
Carl Zeiss Meditec
Senior Sales Manager EMEA
Cetas Healthcare Insights
VP, Global Client Engagements
Cetas Healthcare Insights
Managing Director
Cochlear
Senior Product Manager Digital Health
Coloplast
Director, Commercial Excellence
Cook Medical
Project Manager BusinessSolutions
Cook UK Ltd
Project Manager BusinessSolutions
Cook UK Ltd
Project Manager BusinessSolutions
D2L Pharma Research Solutions
Vice President Global Sales
DePuy Synthes Companies, Johnson & Johnson
Marketing Manager
DiaSorin
Vice President, Corporate Marketing
Edwards
Senior Global Marketing Manager
Edwards Lifesciences
Digital Marketing Manager, Transcatheter Heart Valves EMEAC
Edwards Lifesciences
Strategy & BI Marketing Manager
Edwards Lifesciences
European Marketing Manager
Edwards Lifesciences
Marketing Specialist
FitBit
Vice President Sales, EMEA
FitBit
Director of Retail Marketing, EMEA
FitBit
Vice President Sales, EMEA
Fujirebio Europe
Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe
VP Sales Distributor Channels
GE Healthcare
Customer Experience & Clinical Education Manager
Geistlich Pharma AG
Group Manager Online Communications
Geistlich Pharma AG
International Marketing Director
Geistlich Pharma AG
Director International Sales
Geistlich Pharma AG
Group Manager Scientific Education
Geistlich Pharma AG
Global Sales & Marketing Expert
Geistlich Pharma AG
Group Manager CRM
Getinge Group
Director Global Commercial Operations Critical Care
Heraeus Medical
Manager, Digital Health & Technologies
Howz
CEO
Huthwaite International
Regional Director
Independent
Country Manager
Intuitive
Director, Customer Training – EU Direct
Intuitive Surgical
Head of Strategy EMEIA
J&J
EMEA Marketing Manager
J&J MDC - Synthes GmbH
Digital Strategist
Johnson & Johnson
Director, Professional Education, Education Solutions Europe, Middle-East and Africa
Johnson&Johnson
Product Manager
MD squared
Managing Director
Medtronic
VP, Commercial Operations, Greater China
Medtronic
Director Strategic Account Management EMEA
Medtronic
Director Sales Training MITG EMEA
Merit Medical Systems
VP, Market Access & Commercial Development, EMEA
Merit Medical Systems
VP Commercial Projects
Nestle
Global Head – Medical Field Force Effectiveness
NHS Foundation Trust
Director of Innovation and Development
NHS Foundation Trust
Senior Project Manager
Norgine
Vice President, Medical Affairs
Occlutech GmbH
VP Sales D-A-CH / Nordics
Philips
Leader of Strategic Projects & Ventures, Business Group Monitoring & Analytics
Philips
Digital Portfolio Leader
Philips
Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips
Global Pricing Manager
Pinnacle Wellbeing Services
CEO
Pitcher
Solution / Account Manager
Qstream
Director of Marketing
Qstream
Enterprise Account Director, EMEA
Qstream
TBC3
Roche
Marketing Program Manager
Roche
Competitive Marketing Manager
Roche
Head of Commercial Excellence & Training
Roche
Project Manager
Roche Diagnostics
Digital Marketing Manager
Roche Diagnostics
Digital Marketing Manager
Santen
Vice President, Medical Affairs EMEA
Seismic Software
Regional Vice President Sales
Seismic Software
Director, Client Development Sales
Seismic Software
Director Sales Engineering
Seismic Software
Regional Vice President of Sales
Seismic Software
Vice President of Sales
Siemens Healthineers
Senior Vice President - Head of Global Sales Operations
Siemens Healthineers
Head of Portfolio Solutions Management LD
Siemens Healthineers
Head Laboratory Diagnostics & POC
Siemens Healthineers
Head of Sales Operations Southern Europe
Siemens Healthineers
Senior Vice President, Marketing, Sales Operations, and Communications
Siemens Healthineers AG
Head of Sales CRM Standards & Enablement
SIGVARIS AG
Head of Marketing & Productmgmt
SIGVARIS AG
Sales & Marketing manager Export
SIGVARIS AG
Education & Innovation Manager ECNE
Smith & Nephew
Vice President, Head Global Clinical Strategy
Smith & Nephew
Senior Director for Professional Education
Smith & Nephew Orthopaedics AG
Senior Global Marketing Manager Hip
Smith & Nephew Orthopaedics AG
Global Marketing Manager Knees & Enabling Technologies
Sonova
Director Market Insight
Straumann
Head of Medical Marketing
Straumann
Global Medical Marketing Manager
Stryker
Director Global medical education
Stryker
EMEA Market Develoment Senior Manager
Terumo BCT
Global Senior Medical affairs Manager
Terumo BCT
Director Sales MEA
Terumo BCT
Director Distributors & Emerging Markets
The Innovation Agency
Chief Executive
Varian Medical
Vice President, Business Operations & Programme Management
Varian Medical Systems
Vice President Sales EMEA
Varian Medical Systems
Service Marketing Manager
Vifor Fresenius Medical care Renal Pharma
General Director
Vifor Fresenius Medical Care Renal Pharma
Head Integrated Solutions
VirtaMed AG
Senior Director Business Development
Volpi Group
Executive Vice President, Head of Sales & Marketing
W.L. Gore and Associates
Health Economics and Value Strategy
W.L. Gore and Associates
Provider Solutions Leader
Welch Allyn
Sr Marketing Specialist
Zimmer Biomet
Senior Director, Head Digital Health & Hospital Solutions EMEA

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