Event Overview

The MedTech Commercial Leaders Forum is Europe’s leading event focused on next generation methods to achieving commercial excellence specifically in the medical device sector. Senior commercial, sales and marketing executives will get together to discuss new ways to:

  1. Transform commercial strategy to become, less product-focused, but more customer-centric and outcomes-based
  2. Achieve market access by demonstrating economic value to budget-constrained healthcare stakeholders
  3. Optimise internal capabilities to enable the commercial organisation to satisfy diverse customer needs
  4. Unlock the power of digital, social media and other innovative marketing channels to communicate more effectively with customers in innovative ways
  5. Enhance sales force and distributor effectiveness with novel customer-focused communication strategies, value-demonstration tools and physician training programs

Speakers List

MEDTECH INDUSTRY THOUGHT LEADERS

Vice President Ethicon EMEA
Johnson & Johnson

Go To Market Transformation Leader
Medtronic

General Manager Commercial Excellence EMEA & Global Head of Health Economics & Reimbursement
Olympus

VP Business Transformation EMEA
Align Technology

CEO
Smith & Nephew

Managing Director
Beurer

Head of Marketing and Sales Enablement
Hocoma

Senior Sales Director EMEA Distributors
Microport Orthopedics

EMEA Director Commercial Excellence
Abbott

International Sales Director Italy, Central Europe, Russia and Eurasia
Echosens

Director Global Commercial Operations Critical Care
Getinge Group, Germany

Senior Director for Professional Education
Smith & Nephew, Switzerland

Global Commercial Director
Croma Pharma

Regional Director
Belimed

Senior Director EMEA/LATAM
Zoll

Marketing Director
Philips

Managing Director
Vygon, Spain

Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips, Germany

VP Global Marketing and Sales
Stille

Vice President Global Sales / Regional Head Latin America & Regional Advisor North America
B Braun Aesculap

 

Vice President Global Sales Marketing
Hartmann

Director Market Intelligence and Value Proposition Development
B Braun Aesculap

Senior Global Marketing Manager: Digital and Communication
Hartmann

Director of Global Digital Marketing and Therapy Development
Edwards Lifesciences

Director Sales Training and Development
Abbott, Belgium

Head Global Commercial Excellence
ESSITY Health & Medical Solutions

TECHNOLOGY COMPANIES

Data Analytics Specialist
Google Cloud, Switzerland

EXPERT SOLUTION PROVIDERS

Managing Director
Cetas Healthcare Insights, Netherlands

Managing Director, MD squared
The Netherlands

Event Structure

Photo Gallery

Event Overview

Innovative Business Models for Devices & Diagnostics

Day 1 - 17th March, 2020

Stream Overview

  1. Engaging customers and stakeholders with value-added “pull” vs “push” communication strategies.
  2. Offering real, outcome-based patient solutions rather than products.
  3. Becoming an essential “partner” integral to healthcare systems vs being merely a supplier.
  4. Demonstrating cost & budget-effectiveness to achieve patient access.
  5. Developing truly “win-win” outcomes for patients, physicians, payers, providers as well as manufacturers.
  6. Integrated Health Solutions as service & solutions business focused on creating long term partnerships with HCPs and health systems.

Speakers

Vice President Ethicon EMEA
Johnson & Johnson

Go To Market Transformation Leader
Medtronic

General Manager Commercial Excellence EMEA & Global Head of Health Economics & Reimbursement
Olympus

VP Business Transformation EMEA
Align Technology

CEO
Smith & Nephew

Managing Director
Beurer

Head of Marketing and Sales Enablement
Hocoma

Data Analytics Specialist
Google Cloud, Switzerland

Managing Director
Cetas Healthcare Insights, Netherlands

Vice President Global Sales / Regional Head Latin America & Regional Advisor North America
B Braun Aesculap

 

Head Global Commercial Excellence
ESSITY Health & Medical Solutions

Sales Force Effectiveness & Distributor Management

Day 2 - Stream 1 - 18th March, 2020

Stream Overview

  1. Building & maintaining long-term partnerships with hospital finance & procurement directors, physicians & surgeons.
  2. Tailoring your approach to key stakeholders for specific device classes.
  3. Moving away from large sales forces & concentrating on key account management to increase sales force effectiveness.
  4. Training & Implementing “economic selling” in order to demonstrate value to physicians & decision makers.

Speakers

Senior Sales Director EMEA Distributors
Microport Orthopedics

EMEA Director Commercial Excellence
Abbott

International Sales Director Italy, Central Europe, Russia and Eurasia
Echosens

Director Global Commercial Operations Critical Care
Getinge Group, Germany

Senior Director for Professional Education
Smith & Nephew, Switzerland

Global Commercial Director
Croma Pharma

Regional Director
Belimed

Senior Director EMEA/LATAM
Zoll

Vice President Global Sales Marketing
Hartmann

Multichannel & Digital Marketing

Day 2 - Stream 2 - 18th March, 2020

Stream Overview

  1. Improving brand & product awareness via social media & digital platforms.
  2. How to truly demonstrate “value” via traditional vs novel marketing tools & strategies.
  3. Meeting multiple levels of decision-maker needs on limited marketing resources.
  4. Strategies to communicate & engage physicians and stakeholders with modern online tools & apps.
  5. Delivering ROI and effectively communicating your product benefits with your customers in an ethical, long-term, mutually beneficial manner.

Speakers

Marketing Director
Philips

Managing Director
Vygon, Spain

Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips, Germany

VP Global Marketing and Sales
Stille

Director Market Intelligence and Value Proposition Development
B Braun Aesculap

Senior Global Marketing Manager: Digital and Communication
Hartmann

Director of Global Digital Marketing and Therapy Development
Edwards Lifesciences

Senior representatives of medical device companies involved in:

Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing, multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers.
Chief Executive Officer, Chief Strategy Officer, Chief Operations Officer, Customer Excellence & Senior Executives.
Customer Training & Education, Clinical Training, Clinical Education, Professional Education, Global Education & Training, Medical Education, Field Clinical Services, Nurse Education & Training, PACE – Professional Affairs & Clinical Education, Scientific & Medical Affairs, Customer Relationship Management, Stakeholder Relations.

 

Event Partners

This event is accredited for CPD (Continuing Professional Development) status

RECEIVE DISCOUNTED FLIGHTS WHEN YOU REGISTER FOR THIS EVENT WITH

Previous Attendees at MedTech Commercial Leaders Forum - Zurich, Switzerland, 2019

Company
Job Title
3M
Leading Scientific Affair and Education Expert
3M
Brand manager for non-hospital products in E-com, Russia & CIS
Abbott
VP Marketing
Abbott
Pricing manager EMEA
Abbott
Commercial Programs Manager
Abbott Medical GmbH
Multichannel Manager
Agnitio
Chief Commercial Officer
Agnitio
Client Director
Agnitio
Customer Engagement Manager
Agnitio
Client Director
Alcon
Senior Brand Manager and Online Marketing
Alcon
Area PM Cataract Consumables, Cataract
Alcon
Area PM Cataract IOL & Delivery Systems, Cataract
Alcon
Area PM Cat. Equip., Microscopes & Acc., Cataract
Alcon
Marketing Director Cataract, EMEA, Cataract
Alcon
Head of Marketing, Surgical Nordic
ALIGN TECHNOLOGY
Vice President Business Transformation EMEA
AO Foundation
Executive Director
AO Foundation / AOVET
Executive Director
ArjoHuntleigh
President CEE
B MEDICAL SYSTEMS
President of Global Sales
BaseCase - A Certara Company
Account Executive
Blackdot Consulting
Manager
Carl Zeiss Meditec
Senior Sales Manager EMEA
Cetas Healthcare Insights
VP, Global Client Engagements
Cetas Healthcare Insights
Managing Director
Cochlear
Senior Product Manager Digital Health
Coloplast
Director, Commercial Excellence
Cook Medical
Project Manager BusinessSolutions
Cook UK Ltd
Project Manager BusinessSolutions
D2L Pharma Research Solutions
Vice President Global Sales
DePuy Synthes Companies, Johnson & Johnson
Marketing Manager
DiaSorin
Vice President, Corporate Marketing
Edwards
Senior Global Marketing Manager
Edwards Lifesciences
Strategy & BI Marketing Manager
Edwards Lifesciences
European Marketing Manager
Edwards Lifesciences
Marketing Specialist
FitBit
Vice President Sales, EMEA
FitBit
Vice President Sales, EMEA
Fujirebio Europe
Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe
VP Sales Distributor Channels
GE Healthcare
Customer Experience & Clinical Education Manager
Geistlich Pharma AG
Group Manager Online Communications
Geistlich Pharma AG
International Marketing Director
Geistlich Pharma AG
Director International Sales
Geistlich Pharma AG
Group Manager Scientific Education
Geistlich Pharma AG
Global Sales & Marketing Expert
Geistlich Pharma AG
Group Manager CRM
Getinge Group
Director Global Commercial Operations Critical Care
Heraeus Medical
Manager, Digital Health & Technologies
Howz
CEO
Huthwaite International
Regional Director
Independent
Country Manager
Intuitive Surgical
Head of Strategy EMEIA
J&J
EMEA Marketing Manager
J&J MDC - Synthes GmbH
Digital Strategist
Johnson & Johnson
Director, Professional Education, Education Solutions Europe, Middle-East and Africa
Johnson&Johnson
Product Manager
MD squared
Managing Director
Medtronic
VP, Commercial Operations, Greater China
Medtronic
Director Sales Training MITG EMEA
Merit Medical Systems
VP, Market Access & Commercial Development, EMEA
Merit Medical Systems
VP Commercial Projects
NHS Foundation Trust
Senior Project Manager
Norgine
Vice President, Medical Affairs
Occlutech GmbH
VP Sales D-A-CH / Nordics
Philips
Leader of Strategic Projects & Ventures, Business Group Monitoring & Analytics
Philips
Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips
Global Pricing Manager
Pinnacle Wellbeing Services
CEO
Pitcher
Solution / Account Manager
Qstream
Director of Marketing
Qstream
Enterprise Account Director, EMEA
Roche
Marketing Program Manager
Roche
Competitive Marketing Manager
Roche
Project Manager
Roche Diagnostics
Digital Marketing Manager
Roche Diagnostics
Digital Marketing Manager
Santen
Vice President, Medical Affairs EMEA
Seismic Software
Director, Client Development Sales
Seismic Software
Director Sales Engineering
Seismic Software
Regional Vice President of Sales
Siemens Healthineers
Head of Portfolio Solutions Management LD
Siemens Healthineers
Head Laboratory Diagnostics & POC
Siemens Healthineers
Head of Sales Operations Southern Europe
Siemens Healthineers AG
Head of Sales CRM Standards & Enablement
SIGVARIS AG
Head of Marketing & Productmgmt
SIGVARIS AG
Sales & Marketing manager Export
SIGVARIS AG
Education & Innovation Manager ECNE
Smith & Nephew
Senior Director for Professional Education
Smith & Nephew Orthopaedics AG
Senior Global Marketing Manager Hip
Smith & Nephew Orthopaedics AG
Global Marketing Manager Knees & Enabling Technologies
Sonova
Director Market Insight
Straumann
Global Medical Marketing Manager
Stryker
Director Global medical education
Stryker
EMEA Market Develoment Senior Manager
Terumo BCT
Global Senior Medical affairs Manager
Terumo BCT
Director Sales MEA
Terumo BCT
Director Distributors & Emerging Markets
The Innovation Agency
Chief Executive
Varian Medical
Vice President, Business Operations & Programme Management
Varian Medical Systems
Vice President Sales EMEA
Vifor Fresenius Medical Care Renal Pharma
Head Integrated Solutions
VirtaMed AG
Senior Director Business Development
Volpi Group
Executive Vice President, Head of Sales & Marketing
W.L. Gore and Associates
Health Economics and Value Strategy
W.L. Gore and Associates
Provider Solutions Leader
Welch Allyn
Sr Marketing Specialist
Zimmer Biomet
Senior Director, Head Digital Health & Hospital Solutions EMEA

EVENT TESTIMONIALS

“Thank you very much for taking care of the conference organisation on this high professional level. For me personally the conference was a great platform to exchange and share approaches, concepts and lessons learned with other Leaders in MedTech. “
Vice President, Head of Strategic Planning, Product Value Management
Fresenius Medical Care


“NextLevel Commercial Leaders meetings are always packed with good advice and actionable inspiration from industry leaders and from more modest peers, who all have actually done and tried the things they talk about. The human dimension of the events is certain to facilitate networking and good informal discussions all through the events.”
Senior Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe
 

“It takes a lot of hard work and persistence to bring a high level group together for a meeting such as this.  Of all the event organisers I have come across Nextlevel were the most communicative and most practical prior to and post the event.”
Head of Operational Excellence
Widex

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