The MedTech Commercial Leaders Forum is Europe’s leading event focused on next generation methods to achieving commercial excellence specifically in the medical device sector. Senior commercial, sales and marketing executives will get together to discuss new ways to:

  1. Transform commercial strategy to become, less product-focused, but more customer-centric and outcomes-based
  2. Achieve market access by demonstrating economic value to budget-constrained healthcare stakeholders
  3. Optimise internal capabilities to enable the commercial organization to satisfy diverse customer needs
  4. Unlock the power of digital, social media and other innovative marketing channels to communicate more effectively with customers in innovative ways
  5. Enhance sales force and distributor effectiveness with novel customer-focused communication strategies, value-demonstration tools and physician training programs
  6. Increasing commercial effectiveness by utilizing the power of technology to improve competitive intelligence and achieve and benefit from untapped, actionable market insights
Request agenda here for complete speaker list

MedTech Industry Thought Leaders

Chief Marketing Officer & SVP International Commercialization
NxThera, Boston Scientific, USA

General Director,
Vifor Fresenius Medical Care Renal Pharma Ltd., Spain

President of Global Sales
B Medical Systems, Luxembourg

Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA

Vice-President Market Access and Commercial Excellence
Merit Medical Systems, Netherlands

Leader of Strategic Projects & Ventures, Business Group Monitoring & Analytics
Philips, USA

VP, Commercial Operations, Greater China
Medtronic, China

Global Head – Medical Field Force Effectiveness
Nestle, Switzerland

Director Global Commercial Operations Critical Care
Getinge Group, Germany

Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips, Germany

Senior Sales Manager EMEA
Carl Zeiss Meditec, Germany

Director Strategic Account Management EMEA
Medtronic, Switzerland

Director Sales Training MITG EMEA
Medtronic, Switzerland

Director Market Insight
Sonova, Switzerland

Digital Portfolio Leader
Philips, USA

Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe, France

Manager, Digital Health & Technologies
Heraeus Medical, Germany

Head of Global Medical Marketing
Straumann, Switzerland

Global Medical Marketing Manager
Straumann, Switzerland

Head of Marketing & eCommerce of Vision Care Iberia
Alcon Healthcare S.A., Spain

Franchise and Brand Marketing Director EMEA
Abbott, Germany

Digital Marketing Manager, Transcatheter Heart Valves EMEAC
Edwards Lifesciences, Switzerland

Strategy & BI Marketing Manager
Edwards Lifesciences, Switzerland

European Marketing Manager
Edwards Lifesciences, Switzerland

Executive Vice President, Head of Sales & Marketing
Volpi Group, Switzerland

Vice President, Medical Affairs EMEA
Santen, Switzerland

Vice President Medical Affairs / Medical Devices & Drugs (MAMED)
Fresenius Medical Care, Germany

Director, Professional Education, Education Solutions Europe, Middle-East and Africa
Johnson & Johnson, Switzerland

Customer Experience & Clinical Education Manager
GE Healthcare, France

Leading Scientific Affair and Education Expert
3M, Russia&CIS

Brand manager for non-hospital products in E-com, Russia & CIS
3M, Russia

Medical Affairs Manager EP, Europe
Boston Scientific, Germany

Senior Director, BU Lead Services & Digital Health EMEA / Asia-Pac,
Zimmer Biomet, Switzerland

Vice President, Head Global Clinical Strategy
Smith & Nephew, Switzerland

Vice President, Medical Affairs
Norgine

 

Hospitals and Health Systems

Director of Innovation and Development
NHS Foundation Trust, UK

Chief Executive
The Innovation Agency - the Academic Health Science Network for the North West Coast, UK

 

Expert solution providers

CEO, Head of Clinical Services, Senior Executive Coach
Pinnacle Wellbeing 247

Request agenda here for complete speaker list

Pictures from recent MedTech Commercial Leaders Forum. Imagine being there...

  • Engaging customers and stakeholders with value-added “pull” vs “push” communication strategies.
  • Offering real outcome-based, patient solutions rather than products.
  • Becoming an essential “partner” integral to healthcare systems vs being merely a supplier.
  • Demonstrating cost & budget-effectiveness to achieve patient access.
  • Developing truly “win-win” outcomes for patients, physicians, payers, providers as well as manufacturers.
  • Integrated Health Solutions as a services & solutions business focused on creating long term partnerships with HCPs and health systems to deliver value-based healthcare.
SPEAKER LIST - DAY 1

Chief Marketing Officer & SVP International Commercialization
NxThera, Boston Scientific, USA

General Director,
Vifor Fresenius Medical Care Renal Pharma Ltd., Spain

President of Global Sales
B Medical Systems, Luxembourg

Senior Vice President - Head of Global Sales Operations
Siemens Healthineers, USA

Senior Director, BU Lead Services & Digital Health EMEA / Asia-Pac,
Zimmer Biomet, Switzerland

Vice-President Market Access and Commercial Excellence
Merit Medical Systems, Netherlands

Leader of Strategic Projects & Ventures, Business Group Monitoring & Analytics
Philips, USA

Vice President, Medical Affairs
Norgine

CEO, Head of Clinical Services, Senior Executive Coach
Pinnacle Wellbeing 247

Director of Innovation and Development
NHS Foundation Trust, UK

Chief Executive
The Innovation Agency - the Academic Health Science Network for the North West Coast, UK

  • Building & maintaining long-term partnerships with hospital finance & procurement directors, physicians & surgeons.
  • Tailoring your approach to key stakeholders for specific device classes.
  • Moving away from large sales forces & concentrating on key account management to increase sales force effectiveness.
  • Training & Implementing “economic selling” in order to demonstrate value to physicians & decision makers.
SPEAKER LIST - DAY 2 - STREAM 1

VP, Commercial Operations, Greater China
Medtronic, China

Global Head – Medical Field Force Effectiveness
Nestle, Switzerland

Director Global Commercial Operations Critical Care
Getinge Group, Germany

Director Global Indirect Channel Development Monitoring Analytics & Therapeutic Care
Philips, Germany

Senior Sales Manager EMEA
Carl Zeiss Meditec, Germany

Director Strategic Account Management EMEA
Medtronic, Switzerland

Director Sales Training MITG EMEA
Medtronic, Switzerland

Director Market Insight
Sonova, Switzerland

  • Improving brand & product awareness via social media & digital platforms.
  • How to truly demonstrate “value” via traditional vs novel marketing tools & strategies.
  • Meeting multiple levels of decision-maker needs on limited marketing resources.
  • Strategies to communicate & engage physicians and stakeholders with modern online tools & apps.
  • Delivering ROI and effectively communicating your product benefits with your customers in an ethical, long-term, mutually-beneficial manner.
SPEAKER LIST - DAY 2 - STREAM 2

Digital Portfolio Leader
Philips, USA

Senior Global Business Manager, eBusiness and Strategic Initiatives
Fujirebio Europe, France

Manager, Digital Health & Technologies
Heraeus Medical, Germany

Head of Global Medical Marketing
Straumann, Switzerland

Global Medical Marketing Manager
Straumann, Switzerland

Head of Marketing & eCommerce of Vision Care Iberia
Alcon Healthcare S.A., Spain

Franchise and Brand Marketing Director EMEA
Abbott, Germany

Digital Marketing Manager, Transcatheter Heart Valves EMEAC
Edwards Lifesciences, Switzerland

Strategy & BI Marketing Manager
Edwards Lifesciences, Switzerland

European Marketing Manager
Edwards Lifesciences, Switzerland

Executive Vice President, Head of Sales & Marketing
Volpi Group, Switzerland

  • Take client engagement and product differentiation to the next level through more effective training and education.
  • Ideal opportunity to meet, network, benchmark and learn from the experiences of expert clinical trainers.
  • Hear real-life case studies about successful training and education programs in action developed by clinical, training and commercial departments.
  • Learn how to “train the trainer” to prepare internal teams and distributors to enhance client education, performance and satisfaction.
  • Enhance learning results through implementing a variety of learning technology platforms and tools.
SPEAKER LIST - DAY 3

Vice President, Medical Affairs EMEA
Santen, Switzerland

Vice President Medical Affairs / Medical Devices & Drugs (MAMED)
Fresenius Medical Care, Germany

Medical Affairs Manager EP, Europe
Boston Scientific, Germany

Vice President, Head Global Clinical Strategy
Smith & Nephew, Switzerland

Director, Professional Education, Education Solutions Europe, Middle-East and Africa
Johnson & Johnson, Switzerland

Customer Experience & Clinical Education Manager
GE Healthcare, France

Leading Scientific Affair and Education Expert
3M, Russia&CIS

Brand manager for non-hospital products in E-com, Russia & CIS
3M, Russia

A VUCA (Volatility, uncertainty, complexity and ambiguity) world demands that we challenge our thinking; collaborate with those who think differently to us; make optimal decisions with incomplete information and lead courageously in world where rapid and often predictable change is the norm. 
 
This workshop will enable you to:
1. Increase your self awareness and explore methods of self-regulation
2. Develop a resilient growth mindset
3. Gain insight into cognitive bias – yours and other peoples’
4. Understand the dynamics of group decision making
5. Catalyse the collaborative intelligence of your colleagues and stakeholders

Workshop Leaders
Liz Clark
VP, Medical Affairs, Norgine
Excellence Lead, Pinnacle Wellbeing Services, UK
 
Richard Reid
CEO, Head of Clinical Services, Senior Executive Coach
Pinnacle Wellbeing 247

Senior representatives of medical device companies involved in:

Commercial operations & strategy, sales & sales force effectiveness, strategic & operational marketing, multi-channel marketing, digital & online marketing, competitive & business intelligence, customer data analytics, business unit managers, distributor management, regional & general managers.
Chief Executive Officer, Chief Strategy Officer, Chief Operations Officer, Customer Excellence & Senior Executives.
Customer Training & Education, Clinical Training, Clinical Education, Professional Education, Global Education & Training, Medical Education, Field Clinical Services, Nurse Education & Training, PACE – Professional Affairs & Clinical Education, Scientific & Medical Affairs, Customer Relationship Management, Stakeholder Relations.

Event Partners

Media Partners

This event is accredited for CPD (Continuing Professional Development) status

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