Essential tactics to engage and understand customers, influence them and sell value-adding solutions

This is a unique training course specifically tailored towards life science solution providers, who are motivated to engage more customers, appreciate customer needs, stand out from the competition, overcome objections and sell the true value of their service.​

What's the unmet need?

We at NextLevel Life Sciences, have a unique perspective on how life science solution providers can dramatically and immediately improve their business development effectiveness. At our industry events, we constantly observe our clients’ sales successes, but also missed opportunities. There is much to be gained for those looking to engage more effectively with potential customers and partners. This is true for both face-to-face and inside sales (telephone) communications.

For example, many executives at consultancies, vendors or other solution providers are true topic-matter or technical experts. Often, however, they haven't received any structured sales training, so are not maximising their chances of ensuring the most from each customer interaction.

We have recognised a strong need for a structured and interactive course which will definitely help life sciences solution providers to engage customers, appreciate their needs, positively influence them, demonstrate true value and forge lasting business relationships.

Who are your trainers?

Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences

"We believe that sales isn't a job, it's a life skill"

Geoff and Luke are experts in sales, sales management and entrepreneurship. They have a strong track record of growing their successful company organically, through sales and marketing. Both are Australians and also CEOs and co-founders of NextLevel Life Sciences, a leading event organiser and business intelligence provider for the Biopharma and Medtech industries. Over the last 12 years, Luke and Geoff have developed, promoted and delivered hundreds of industry events, focused on cutting-edge or critical themes. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. NextLevel Life Sciences has a strong value proposition, an effective process, but especially a customer-centric sales philosophy.

Why Attend?

Who should attend?
NextLevel Life Sciences has targeted this 2-day training course for solution providers, consultants and vendors. Especially:

  1. Non-sales people (scientific/technical background) who are looking to improve their business development "soft" skill-sets
  2. C-level and Co-Founders, Senior executives who wish to more effectively oversee and support business development activities
  3. Less-experienced Business Developers or those looking to refresh their capabilities

From the following types of organisations:
- Consultancies
- Software vendors
- R&D service providers CROs, or CMOs
- Search consultants / Recruiters
- Information product providers
- Or if you simply need to develop more business with life sciences industry clientele (Pharma/Biotech/Medtech/Diagnostics).

Event Structure

Photo Gallery

Event Overview

Customer Engagement & Identifying Needs

Day 1 - 2nd March, 2020

Stream Overview

You will learn:

1. Introduction to Business Development

2. Understanding your customers and what they see as Value

3. Reaching decision-makers

4. Building magnetic rapport: Making the most out of your customer interactions

5. Identifying Needs through powerful Questioning & Listening

18.30 Social Event with Open Q&A

Persuasion Skills & Selling Value

Day 2 - 3rd March, 2020

Stream Overview

You will learn:

6. The mindset of Successful Business Developers

7. Negotiation strategy & Skills

8. Persuasion & Objection Handling Tactics

9. Fast Follow Ups & Closing the deal

10. Personal Development Plan & Key Take-aways

We look forward to helping you, help more customers!


Have a larger group who are hungry to sharpen their skills?

Ask us about special rates for larger groups


In-house trainings for your convenience

“Great course with two enthusiastic coaches. They provides many examples, gave direct feedback to the participants individual cases. The course triggered many new ideas how we can improve our business development. It was very helpful and I can certainly recommend it to any sales person but also to any C-level person.”

Patrik Frei
Founder & CEO
Venture Valuation AG

"A perfect workshop for business developers in the life sciences industry! It’s difficult to find a training tackling the very specific issues and needs you run into as a BD in our field. Geoff and Luke from NextLevel really understand this unique business and teach wonderful techniques how to improve all different aspects of BD life."

Tim Koopman
SMS Oncology


"Your speech and materials were clear and easy to understand. The presentation was powerful, it focused on our challenges and assisted in finding the best solutions. You have managed to cover quiet a substantial amount of different strategies that our team can use effectively when they communicate with the clients."
Lajos Sarosi

Related Videos


Workshop Overview - What you will learn

Related topics:
Availability: FREE
  • Target Audience
  • Why this course?
  • Why is sales a life skill?
  • Course Outcomes
  • What will you achieve?



Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences

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