Essential tactics to engage and understand customers, influence them and sell value-adding solutions

This is a unique training course specifically tailored towards life science solution providers, who are motivated to engage more customers, appreciate customer needs, stand out from the competition, overcome objections and sell the true value of their service.​

What's the unmet need?

We at NextLevel Life Sciences, have a unique perspective on how life science solution providers can dramatically and immediately improve their business development effectiveness. At our industry events, we constantly observe our clients’ sales successes, but also missed opportunities. There is much to be gained for those looking to engage more effectively with potential customers and partners. This is true for both face-to-face and inside sales (telephone) communications.

For example, many executives at consultancies, vendors or other solution providers are true topic-matter or technical experts. Often, however, they haven't received any structured sales training, so are not maximising their chances of ensuring the most from each customer interaction.

We have recognised a strong need for a structured and interactive course which will definitely help life sciences solution providers to engage customers, appreciate their needs, positively influence them, demonstrate true value and forge lasting business relationships.

NextLevel Life Sciences has targeted this 2-day training course for solution providers, consultants and vendors. Especially:

  1. Non-sales people (scientific/technical background) who are looking to improve their business development "soft" skill-sets
  2. C-level and Co-Founders, Senior executives who wish to more effectively oversee and support business development activities
  3. Less-experienced Business Developers or those looking to refresh their capabilities

From the following types of organisations:
- Consultancies
- Software vendors
- R&D service providers CROs, or CMOs
- Search consultants / Recruiters
- Information product providers
- Or if you simply need to develop more business with life sciences industry clientele (Pharma/Biotech/Medtech/Diagnostics).

Geoff Cable                               
CEO & co-Founder                         
NextLevel Life Sciences

Luke Rogers
CEO & co-Founder
NextLevel Life Sciences


"We believe that sales isn't a job, it's a life skill"

Geoff and Luke are experts in sales and sales management and have a strong track record of growing their successful company organically through sales  and marketing. They are both CEOs and co-founders of NextLevel Life Sciences, a leading event organiser and business intelligence provider for the Pharma and MedTech industries. Over the last 12 years, Luke and Geoff have managed, promoted and delivered hundreds of events. These have involved thousands of senior-level attendees from all the major pharma, medtech, biotech and diagnostics companies, as well as a broad range of service providers and key industry stakeholders. NextLevel Life Sciences has a strong value proposition, but also a customer-centric sales philosophy and strong process.

You will learn:

1. Getting to Yes!: Defining a successful Sales Process

2. Understanding your customers and what they see as Value

3. Reaching decision-makers

4. Building magnetic rapport: Making the most out of your customer interactions

5. Identifying Needs through powerful Questioning & Listening

You will learn:

6. The mindset of Successful Business Developers

7. Negotiation strategy & Skills

8. Persuasion & Objection Handling Tactics

9. Fast Follow Ups & Closing the deal

10. Personal Development Plan & Key Take-aways

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